Skip to main content

TCL attacks Samsung with its new Mini LED TV line and plans to hold a 12 percent market share by 2022.

 

TCL attacks Samsung with its new Mini LED TV line and plans to hold a 12 percent market share by 2022.

On Tuesday, TCL unveiled its top-of-the-line smart TV selection for the Indian market. With pricing ranging from Rs 35,999 for the entry-level TCL P735 to Rs 2,29,990 for the top-end TCL C835 that sports Mini LED technology, the Chinese electronics giant has introduced three sets of devices spanning different categories and targeted at different set of customers.

Mini LED backlighting is a relatively recent idea that involves packing the TV's backlighting system with much tiny LEDs that are about 1/40th the size of regular LEDs. This allows for much more precise control over the TV's dimming zones and black levels.

The goal is to reduce what is known as the "blooming" effect, which is the halo effect that frequently appears around bright objects on a dark background on standard LCD TVs. Theoretically, all of this ought to result in increased contrast and better picture quality.

With their Neo QLED TVs, Samsung is now the only other company attempting this on a large scale. With its key USP being lower prices, TCL is thus in a way taking a shot at the South Korean giant. A 55-inch TCL C835 will cost Rs 1,19,990, compared to Rs 1,50,990 for a 55-inch Samsung QN90A Neo QLED 4K TV.

The C835 has various premium features despite its cheaper price, including what is described as "India's first 144Hz variable refresh rate panel with Mini LED innovation" that supports both IMAX Enhanced and Dolby Vision IQ standards. For audio, TCL has teamed up with the Japanese company Onkyo and introduced support for Dolby Atmos playback.

TCL "wants to beat Sony" with products including the 43-, 50-, 55-, 65-, and 75-inch TCL C635 Gaming QLED 4K TV and the 43-, 50-, 55-, 65-, and 75-inch TCL P735 4K HDR.

According to Vijay Kumar Mikkilineni, Marketing Head at TCL India, "We are a very tech-rich firm in terms of what we offer, and our objective is to supply the same specs as Apple."

TCL is the only company, after Sony, to employ Google TV software, placing it in a very competitive position, according to Mikkilineni. It is available on the TCL C835, TCL C635, and TCL P735.

Since 2018, the company has been producing TVs in India. At its factory in Tirupati, Andhra Pradesh, it recently began producing display panels for mobile phones and televisions.

According to Mikkilineni, "with our Indian manufacturing unit, we will now fulfil the OEM market that was previously dependent on overseas," and "via this panel factory, we are releasing panels from roughly 5-inch size to 65-inch."

At the time of writing, the 280,000 square metre facility is TCL's greatest investment outside of its home market. It can produce roughly 8 million units annually. Samsung

With nearly 1,400 service locations spread across 30 states, TCL is "trying to make sure our network can serve to different other categories of items [we are entering into] like washing machines and air conditioners."

According to Mikkilineni, the channel's coverage is "very strong." The brand is available on Amazon and Flipkart in addition to being largely dependent on physical stores for distribution and sales.

By the conclusion of this fiscal year, "we are seeking around a 12 percent market share," he continues.

 

 

 

Comments

Post a Comment

THANKS FOR WATCHING

Popular posts from this blog

Why technology matters

    Why technology matters 1. Technology is not just about the tools we use to create something. Technology is also the way we think about our work. We have been using technology since the beginning of time, but now we have access to many different types of technology that allow us to do things faster, easier, and cheaper than ever before. 2. Technology is how we communicate. We have always had ways to communicate, but now we have the ability to send messages instantly across the world. We can share information and ideas with anyone at any time. 3. Technology is how we learn. We have always learned, but now we have online courses and videos that teach us everything we need to know. We can watch lectures and tutorials whenever we want. 4. Technology is how we connect. We have always connected, but now we have social media sites where we can interact with people around the world. We can stay connected with friends and family no matter where they live. 5. Technolo...
Post a Comment
Read more

Market for quantum computing shows advancement and new alliances

  Market for quantum computing shows advancement and new alliances   1. Quantum computing market size Quantum computers are expected to have a significant impact on the world economy over the coming years. In 2017, IBM announced its first commercial quantum computer, called the Q System One. The company claims that the machine can perform certain calculations at 100 times faster than traditional supercomputers. IBM’s quantum computer uses a different approach to classical computers, where bits of information are represented not as 1s and 0s, but rather as both 1s and 0s simultaneously. This type of computation is known as quantum computing. 2. Market drivers The market for quantum computing is driven by several factors including increasing demand for high-performance computing systems, increased use of artificial intelligence (AI) algorithms, and the need for greater security and privacy protection. According to Gartner, the global market for quantum computing was ...
Post a Comment
Read more

Will technology take over the world?

  Will technology take over the world?   1. Artificial intelligence Artificial Intelligence (AI) is the science of making computers think just like humans. AI is already being used today in many ways and will continue to evolve rapidly. There are two types of AI: narrow AI and general AI. Narrow AI is what we use everyday and includes things like search engines, self-driving cars, and speech recognition software. General AI would allow machines to think and learn like humans do. 2. Robotics Robotics is the science of building robots. Robots are automated devices that perform specific tasks based on preprogrammed instructions. In recent years, robotics has become increasingly popular among inventors and engineers. Today, robots are commonly used in manufacturing facilities to automate repetitive tasks. Many people believe that in the future, robots will completely replace human workers. 3. Biotechnology Biotechnology is the study of biology and how it affects ou...
Post a Comment
Read more