TCL attacks Samsung with its new Mini LED TV line and plans to hold a 12 percent market share by 2022.
TCL attacks Samsung with its new Mini LED TV line and plans to hold a 12 percent market share by 2022. On Tuesday, TCL unveiled its top-of-the-line smart TV selection for the Indian market. With pricing ranging from Rs 35,999 for the entry-level TCL P735 to Rs 2,29,990 for the top-end TCL C835 that sports Mini LED technology, the Chinese electronics giant has introduced three sets of devices spanning different categories and targeted at different set of customers. Mini LED backlighting is a relatively recent idea that involves packing the TV's backlighting system with much tiny LEDs that are about 1/40th the size of regular LEDs. This allows for much more precise control over the TV's dimming zones and black levels. The goal is to reduce what is known as the "blooming" effect, which is the halo effect that frequently appears around bright objects on a dark background on standard LCD TVs. Theoretically, all of this ought to result in increased contrast and ...